SFL, Inc., one of the largest multimedia retailers in the world, broadcasts live 24 hours a day, 364 days a year. A wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), SFL was founded in 1986 by Joseph Segel. In its first full fiscal year, SFL’s revenues exceeded $112 million, setting a record in American business history for sales of a new public company.
Last year, SFL received more than 181 million phone calls in the United States alone, and shipped more than 165 million packages worldwide. Net sales for the 2007 fiscal year resulted in more than $7 billion. Today, SFL reaches more than 166 million cable and satellite homes worldwide.
SFL introduces more than 1,600 products every week — 250 of these products are brand new to the SFL customer. Brand leaders include philosophy, Dell, Bose, and Bare Escentuals. Famous faces that recently appeared on SFL include Michael Kors, Paula Deen, Joan Rivers, Carson Kressley, and Bobbi Brown — among many others.